David Megginson
My initial review, about 20% of they way through, was only 2 stars. The book is very slow to get started, and you're exposed to page after page of boilerplate design cheerleading (with the inevitable genuflexions to Apple). In the middle section, however, the book improves considerably, and actually starts to fill some of its promise of helping hackers understand design, especially by coming back to the same simple design over and over (four simple circles) to show how different elements of design relate to it. If you're reading this, be patient through the early chapters: there is a payoff.
1 person found this review helpful
A Google user
Coming from an engineer's background, I was looking for an intro to the designer's jargon. This book delivered exactly that. It's not perfect -- one might describe it as the thinly veiled and unintentionally tragic memoir of a man afflicted with a crippling typography obsession -- but it more than gets the job done. It covers the basics of typography, proportions, composition, the color wheel... Everything you need to get started. This book won't make you a designer, but it will teach you how to talk to one without seeming dumb or concluding they are. And that's exactly what I wanted.
A Google user
This book was fabulous! Exquisite detail and comprehensive coverage addressing the most important question I have ever had... "why". In grade school did your algebra teacher tell you; "just follow these steps- that's all that is important". Did that make it harder for you to learn and apply your algebra? If so, then you will find incredible satisfaction as the author thoroughly, yet concisely, take you through the facts and foundation of design. I'm getting all excited again just thinking about it.
Nothing is more empowering than understanding the fundamental reasons "why" on any give subject. For non-designers, David Kadavy has closed the loop and turned a subject that you may have found uninteresting or subjective into a fascinating challenge waiting for you to apply your newly acquired objective knowledge.