Subliminal: How Your Unconscious Mind Rules Your Behavior (PEN Literary Award Winner)
Apr 2012 · Sold by Vintage
4.6star
36 reviews
Ebook
272
Pages
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About this ebook
NATIONAL BESTSELLER • From the bestselling author of The Drunkard’s Walk, a startling, eye-opening examination of how the unconscious mind shapes our experience of the world.
“Mlodinow plunges into the realm of the unconscious mind accompanied by the latest scientific research ... [with] plenty of his trademark humor.” —Los Angeles Times
Over the past two decades of neurological research, it has become increasingly clear that the way we experience the world—our perception, behavior, memory, and social judgment—is largely driven by the mind's subliminal processes and not by the conscious ones, as we have long believed. In Subliminal, Leonard Mlodinow employs his signature concise, accessible explanations of the most obscure scientific subjects to unravel the complexities of the subliminal mind. In the process he shows the many ways it influences how we misperceive our relationships with family, friends, and business associates; how we misunderstand the reasons for our investment decisions; and how we misremember important events—along the way, changing our view of ourselves and the world around us.
“Mlodinow plunges into the realm of the unconscious mind accompanied by the latest scientific research ... [with] plenty of his trademark humor.” —Los Angeles Times
Over the past two decades of neurological research, it has become increasingly clear that the way we experience the world—our perception, behavior, memory, and social judgment—is largely driven by the mind's subliminal processes and not by the conscious ones, as we have long believed. In Subliminal, Leonard Mlodinow employs his signature concise, accessible explanations of the most obscure scientific subjects to unravel the complexities of the subliminal mind. In the process he shows the many ways it influences how we misperceive our relationships with family, friends, and business associates; how we misunderstand the reasons for our investment decisions; and how we misremember important events—along the way, changing our view of ourselves and the world around us.
Ratings and reviews
4.6
36 reviews
Isma Terrence
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January 28, 2014
This book was definitely an interesting read. It takes you through many psychological experiments and what they meant back then and what they mean today. Sometimes reading through the experiments could get boring and entirely too detailed. I found myself skimming through some of them. All in all, the book gets you to look at yourself and others differently. We all tend to think we have an extensive amount of control of our every day lives and that what makes us humans is our ability to choose (read about existentialism). Though this may be true to some extent, I think this book does a great job of highlighting the control we don't have. Keeping that in mind allows us to be more thoughtful and considerate of others.
17 people found this review helpful
Ka-Hing Cheung
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February 1, 2014
Lots of research data and other examples about how our actions are affected by our unconscious decisions, presented in a way that's not boring at all. Hard to believe that it's written by a theoretical physicist (he coauthored The Grand Design with Stephen Hawking)
16 people found this review helpful
Vanessa V
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October 10, 2020
Yeaaahhh... Not purchased. I never bought this, I just now saw this in my Google purchase account 18 months later.... Hmmmm... Wth
About the author
Leonard Mlodinow received his PhD in theoretical physics from the University of California, Berkeley, was an Alexander von Humboldt Fellow at the Max Planck Institute, and now teaches at the California Institute of Technology. His previous books include three New York Times best sellers: War of the Worldviews (with Deepak Chopra), The Grand Design (with Stephen Hawking), and The Drunkard’s Walk: How Randomness Rules Our Lives (also a New York Times Notable Book), as well as Feynman’s Rainbow and Euclid’s Window. He also wrote for the television series MacGyver and Star Trek: The Next Generation.
www.its.caltech.edu/~len
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