The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It

· Harper Collins
4.2
175 reviews
Ebook
288
Pages

About this ebook

An instant classic, this revised and updated edition of the phenomenal bestseller dispels the myths about starting your own business. Small business consultant and author Michael E. Gerber, with sharp insight gained from years of experience, points out how common assumptions, expectations, and even technical expertise can get in the way of running a successful business.

Gerber walks you through the steps in the life of a business—from entrepreneurial infancy through adolescent growing pains to the mature entrepreneurial perspective: the guiding light of all businesses that succeed—and shows how to apply the lessons of franchising to any business, whether or not it is a franchise. Most importantly, Gerber draws the vital, often overlooked distinction between working on your business and working in your business.

The E-Myth Revisited will help you grow your business in a productive, assured way.

Ratings and reviews

4.2
175 reviews
A Google user
September 27, 2009
This book should be required reading for all new small business owners. I ran a small business for six years, and this book hits the nail precisely on the head. I only wish I would have read it before I started, because I fell victim to all the traps he mentions in the book that befall most small business owners. I worked my butt off at 80-90 hour weeks, except I applied my energy in the wrong way, and my business became a trap both personal and professional. His mantras - the system is the solution - work on your business not in your business - don't get caught up in entrepreneurial seizure - are great wisdom that I will carry forward.
Marcus Gregory
October 15, 2013
This book was recommended to me by another small business owner when he found out I was starting my business. It has left me with so much information that I had not even thought about. I am now ready to begin my journey on a new leg and with the help of these ideas presented here I am more confident now than ever before that I will truly succeed. Thanks
A Google user
January 11, 2011
This book, which I purchased on CD, made me think entirely differently about the formation and running of a business. Yes, it was easy to see what Michael was saying, once he had said it, but to truly extract the value of an idea and leverage of it requires more than just hard work and determination. It requires, as I am finding out, systemisation.A fantastic read and well worth the money.

About the author

Michael E. Gerber is a true legend of entrepreneurship. The editors of INC magazine called him "The World's #1 Small Business Guru." He is Co-founder and Chairman of the Michael E. Gerber Companies—a group of highly unique enterprises dedicated to creating world-class start-ups and entrepreneurs in every industry and economy. The Gerber Companies transforms the way small business owners grow their enterprises and has evolved into an empire over its history of nearly three decades.

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