DISCOVER HOW TO:
• Choose today’s best social media tools for your personal goals
• Build an authentic storyline and online identity that gets you the right opportunities
• Make the most of Facebook, LinkedIn, and Twitter—and leverage new platforms like Pinterest and Google+
• Build connections and prove expertise by sharing video on YouTube and Vimeo
• Find yourself on search engines and then optimize your personal online presence
• Promote your events, accomplishments, victories...and even defeats and lessons learned
• Integrate online and offline networking to get more from both
• Reach people with hiring authority and budgets on LinkedIn
• Use Twitter to share the ideas and passions that make you uniquely valuable
• Avoid “killer” social networking mistakes
• Leverage your online expert status to become a published author or public speaker
• Measure the success of your social media branding
• Get new projects or jobs through your online friends and followers
Learn more with Branding Yourself Video Lessons. For additional information go to quepublishing.com/BrandingYourselfVideos.
Erik Deckers is the co-owner and vice president of creative services of Professional Blog Service, a ghost blogging and social media agency. He has been blogging since 1997 and speaks widely on social media topics. He is also a newspaper columnist and award-winning playwright. Erik coauthored No Bullshit Social Media: The All- Business, No-Hype Guide to Social Media Marketing with Jason Falls.
Kyle Lacy is a principal of Marketing Research and Education for ExactTarget, a leading global provider of interactive marketing solutions. He has an in-depth understanding of the application of social and interactive media for both small and large businesses and regularly speaks on topics ranging from social media adoption to interactive marketing trends across email, mobile, and social media. Kyle has been recognized as one of Indiana’s 40-under-40 by the Indianapolis Business Journal, Anderson University’s Young Alumni of the Year, and TechPoint’s Young Professional of the Year. Learn more about Kyle at KyleLacy.com.
Deckers and Lacy coauthored the first edition of Branding Yourself.