About this ebook
Why do policy actors create branded policy ideas like Big Society and does launching them on Twitter extend or curtail their life? This book reveals how policy analysis can adapt in an increasingly mediatised to offer interpretive insights into the life and death of policy ideas in an era of hashtag politics.
About the author
Stephen Jeffares is a lecturer at INLOGOV, School of Government and Society, University of Birmingham UK. He is co-author of Hybrid Governance with Chris Skelcher and Helen Sullivan. His work draws on text analytics and Q methodology to understand changing debates surrounding public policy and public services.
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