We First: How Brands and Consumers Use Social Media to Build a Better World

· St. Martin's Press
4.1
7 reviews
Ebook
256
Pages

About this ebook

Named Strategy + Business best marketing book of 2011

A social media expert with global experience with many of the world's biggest brands -including Nike, Toyota and Motorola-Simon Mainwaring offers a visionary new practice in which brands leverage social media to earn consumer goodwill, loyalty and profit, while creating a third pillar of sustainable social change through conscious contributions from customer purchases. These innovative private sector partnerships answer perhaps the most pressing issue facing business and thought leaders today: how to practice capitalism in a way that satisfies the need for both profit and a healthy, sustainable planet. Mainwaring provides case studies from companies such as P&G, Walmart, Starbucks, Pepsi, Coca-Cola, Toyota, Nike, Whole Foods, Patagonia, and Nestlé as well as a bold plan for how corporations need to rethink their strategies.

Ratings and reviews

4.1
7 reviews
A Google user
August 12, 2011
This book is really good. I felt this book really showcases the use of social media to help brands move ahead. (12-08-2011)
A Google user
August 12, 2011
I love social media and this book has it all regarding how brands can use social media. This book really rocks. 12-08-2011 12:30 PM
A Google user
September 12, 2011
Really good book on social media. We First really explains the essence of social media in a very good way.

About the author

Simon Mainwaring is founder and President of We First, a brand consulting firm that helps companies use social media to build communities, profits and positive impact. An award-winning advertising creative director, influential blogger and international speaker, he is a member of the General Mills Digital Advisory Board, the Advisory Board of the Center for Public Diplomacy at the USC Annenberg School, Ad Age's Power150 and is an Expert Blogger for Fast Company.

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