About this ebook
Get actionable advice for your ecommerce store, for example:
Making More Money this Holiday Season
Getting More Website Traffic
SEO Tips
Promotional Email Campaigns
Analytics Setup and Review
Creating Landing Pages
Improving Conversion Rates
Generating More Opt-In Leads
Increasing Retention
Anyone selling products or services online can benefit from this book. You will learn exactly how to make your website more successful and increase the amount of money you make from your website or e-commerce store. This also includes clear, actionable steps for you to increase retention and create loyal customers that will come back to spend more money. Plus, you can get examples of each case study listed in the book.
The book starts off with general advice about driving traffic to your website. Then, it details how to better understand your target customer. This is where we start to understand exactly to whom you should be marketing and why. Creating personas and your customer avatar will help you determine how and where you should be marketing your products.
Next, I dive into specific areas of an e-commerce website. Each section has specific tips to maximize the effectiveness. I recommend trying as many of the tips as possible. Not all the advice will work exactly as I have outlined it. You need to test and experiment to determine the right approach for you.
Finally, you will read specific suggestions on how to make more money from your e-commerce website. This money will come not only from new customers but also from repeat customers. This strategy is to help improve retention, resulting in a larger lifetime value. That includes suggestions for when your customers receive their products at their home or office.
Apply the tactics listed in this book to any self-hosted shopping carts or hosted ecommerce solution. The most popular hosted ecommerce software includes Shopify, BigCommerce, Volusion, NetSuite, Magento and Wordpress.
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About the author
Alex Harris is an award winning web designer, best selling author and founder of AlexDesigns.com. Alex is the host of the top ranked podcast, MarketingOptimization.tv. PPC Hero named him the "#4 Top Influential Conversion Rate Optimization Expert of 2014”, and his latest book, Boost Ecommerce Sales & Make More Money, became an Amazon #1 Best Seller.
Since 2000, he has created over one hundred e-commerce stores, thousands of different landing pages and over 7,000 different A/B tests. With 15 years of experience, Alex is passionate about helping small businesses grow. While many web designers only focus on great-looking websites, Alex focuses on helping websites increase their online sales and generate more leads.
