Towards Effective Place Brand Management: Branding European Cities and Regions

Gregory Ashworth · Mihalis Kavaratzis

Jan 2010 · Edward Elgar Publishing

Ebook

294

Pages

Eligible

About this ebook

Many facets of place branding, such as identities, image, promotion or sense of place, have been around for a long time. However, the need to analyse their nature in the context of branding and to examine their relationships in detail has grown rapidly in

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