About this ebook
The unfunnel methodology focuses on two key users that every buyer market will always have. And why any startup that refuses to identify both of the two - and appeal to both equally - cannot win in the modern digital economy.
Barker explains how to find these personas, target them easily and find the paint points that will help you launch an unbeatable product or solution that gets easy sales, social shares and lifetime customers.
At the end, he gives you a guaranteed source of funding, and rewards you for reading with a never-before-used show of confidence in this must-read ebook phenomenon.
Beat the Best Marketers Online With A Better Revenue Model (in 90 Days)
About the author
Passionate, forward-thinking, and inventive web strategist, SEO and growth hacking entrepreneur.
Expertise and interest in creating world-class digital experiences ... with game changing results.
A balance of pragmatic strategy and creative insight with client experience that includes FedEx, St. Jude Children's Research Hospital, AutoZone, ServiceMaster, World Series of Poker and many others.
HIGHLIGHTS
--> Created SEO strategy for St. Jude Children's Research Hospital, including keyword optimization, social integration and inbound linking strategy that boosted online donations more than $100k per week during 2013 Thanks & Giving campaign
--> Redesigned AutoZone Social Media Strategy to reach annual year one goals for FY12 within the first 2 months - with $15k remaining budget; FY12 return on social media programs = $3.6MM
--> Directed advertising campaign & sponsorships for 2011 World Series of Poker Semifinals at Harrah’s Tunica - increasing traffic 76% with $1.6M+ in surplus revenue
--> Promoted launch of Trustmark mobile browsing and Smartphone Apps by creating interactive product demos with SEO targeted descriptions, increasing online account openings nearly 20%
--> Created online marketing campaign for 2008 Peabody Rooftop Parties, with online contest, micro-site, new social media presence and content marketing – attendance increased nearly 500% by EOY
STRATEGY
Digital Media, Information Architect, SEO Strategy, Inbound Marketing, Social Media, Mobile UX, Growth Hacking
CONTENT
Web Content Strategy, Information Architecture, eCommerce, on-page SEO & Link Building, Email Marketing, Web Design, Copywriting Landing Page Optimization
TECHNOLOGY
Web Analytics & Reporting, Web Personas, Project Management (MRM), Lead nurturing via Email & SMS workflows, Usability Testing, Loyalty Programs & Database Marketing
