The Hidden Brain: How Our Unconscious Minds Elect Presidents, Control Markets, Wage Wars, and Save Our Lives
Jan 2010 · Sold by Random House
4.1star
8 reviews
Ebook
288
Pages
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About this ebook
The hidden brain is the voice in our ear when we make the most important decisions in our lives—but we’re never aware of it. The hidden brain decides whom we fall in love with and whom we hate. It tells us to vote for the white candidate and convict the dark-skinned defendant, to hire the thin woman but pay her less than the man doing the same job. It can direct us to safety when disaster strikes and move us to extraordinary acts of altruism. But it can also be manipulated to turn an ordinary person into a suicide terrorist or a group of bystanders into a mob.
In a series of compulsively readable narratives, Shankar Vedantam journeys through the latest discoveries in neuroscience, psychology, and behavioral science to uncover the darkest corner of our minds and its decisive impact on the choices we make as individuals and as a society. Filled with fascinating characters, dramatic storytelling, and cutting-edge science, this is an engrossing exploration of the secrets our brains keep from us—and how they are revealed.
In a series of compulsively readable narratives, Shankar Vedantam journeys through the latest discoveries in neuroscience, psychology, and behavioral science to uncover the darkest corner of our minds and its decisive impact on the choices we make as individuals and as a society. Filled with fascinating characters, dramatic storytelling, and cutting-edge science, this is an engrossing exploration of the secrets our brains keep from us—and how they are revealed.
Ratings and reviews
4.1
8 reviews
A Google user
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I really got something out of this 1 page in your book I'm dealing with this in my Physiology class. how men are put on death row for a crime that they didn't commit or how darker compplexion male gets more time than lighter skin or white males. My question is why would they still hold someone after the witnees stated he wasn't the man and how can prosecuters make a witness change their story and that's not in contempt to court? I think he shall be freed he did his time in jail half centry already.
Frank Ruiz
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September 27, 2019
This book provides great inside into the brain and unconscious biases. Once I started I couldn't stop reading it, every account, every detail, every story is full of insight and leaves the Reader with a lesson learned
About the author
Shankar Vedantam is a national correspondent and columnist for the Washington Post and a 2009 Neimann Fellow. He lives in Washington, DC.
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