The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses

· Sold by Crown Currency
4.3
294 reviews
Ebook
336
Pages
Eligible

About this ebook

Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched.

Eric Ries defines a startup as an organization dedicated to creating something new under conditions of extreme uncertainty. This is just as true for one person in a garage or a group of seasoned professionals in a Fortune 500 boardroom. What they have in common is a mission to penetrate that fog of uncertainty to discover a successful path to a sustainable business.

The Lean Startup approach fosters companies that are both more capital efficient and that leverage human creativity more effectively. Inspired by lessons from lean manufacturing, it relies on “validated learning,” rapid scientific experimentation, as well as a number of counter-intuitive practices that shorten product development cycles, measure actual progress without resorting to vanity metrics, and learn what customers really want. It enables a company to shift directions with agility, altering plans inch by inch, minute by minute.

Rather than wasting time creating elaborate business plans, The Lean Startup offers entrepreneurs—in companies of all sizes—a way to test their vision continuously, to adapt and adjust before it’s too late. Ries provides a scientific approach to creating and managing successful startups in a age when companies need to innovate more than ever.

Ratings and reviews

4.3
294 reviews
A Google user
June 12, 2014
Starting a tech company or launching a new product? Read this. Need to get in the general entrepenureal spirit, eh. Need non tech industry advice, look elsewhere.
2 people found this review helpful
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A Google user
November 23, 2011
As someone who has spent years building many different software products, this book clarifies many of the pain points of software development and provides a common sense path for you to follow. If you are building software as a developer or an entrepreneur and you have not read this book, you are wrong!
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A Google user
July 19, 2012
Absolutely fantastic read. I work in biz dev of a large corporation and I've put many of these ideas into action with impressive results. Read here: complete revitalization of a company acquired in distress in under 5 months. My relations have used it in start ups with similar success. It's a quick, enjoyable, and easy to relate to read. A lot of people who knocked their reviews down to 3 or 4 starts claimed that they didn't like the writing style and didn't know exactly how to implement his ideas. Here's the answer: as an English major I found his writing very clear, concise, and well organized. The flow was excellent and in no way confusing. If you don't want to feel like you're being lectured, buy a fiction novel, not a book on how to run your company like IMVU. As for implementation, think outside the box. If you can't even apply concepts in an out-of-context way you probably have more to worry about business-wise than just how to implement principles. The Triangle Startup Factory, a successful start up director in one of the fastest growing areas in the country, recommends this book to the new companies they onboard. Companies that are receiving millions from investors.
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About the author

Eric Ries is an entrepreneur and author of the popular blog Startup Lessons Learned. He co-founded and served as CTO of IMVU, his third startup,  and has had plenty of startup failures along the way. He is a frequent speaker at business events, has advised a number of startups, large companies, and venture capital firms on business and product strategy, and is an Entrepreneur-in-Residence at Harvard Business School. His Lean Startup methodology has been written about in the New York Times, the Wall Street Journal, the Harvard Business Review, the Huffington Post, and many blogs. He lives in San Francisco.

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