Tumblr can be a great way to jump into social media marketing. If you’re already neck deep, it’s a great way to reach an active new audience. The best part: you can feel your way around and measure results without allocating excessive time, money, and resources. Why Tumblr? Because it works.
Scott Bishop, owner of Crave Engine,is a marketing and social media strategist, specializing in helping businesses increase their targeted influence to bring in offline revenue thru online technology. His areas of expertise include social media strategy, real-time marketing, online community building, creative business development strategy, and increasing targeted influence. He co-founded Social Media Breakfast - Chicago and Social Media Breakfast - St. Louis, and blogs on social media at realtimemarketer.com.