About this ebook
Let s Get to Work!
In this book, Hassan gets right down to business with helping you navigate the accelerating, exhilarating world of marketing automation. You’ll find out:
- What you should be doing today with marketing automation and why working with a digital agency is inescapable
- The right process and best practices for working with a digital marketing agency
- Detailed strategies to take before, during and after your engagement with an agency
- How marketing automation will propel us into the future
Any company, no matter what industry, that works with a digital marketing agency or plans to, will benefit from this insightful and entertaining guidance.
Ratings and reviews
4.0
2 reviews
Rachel Conway
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March 20, 2014
I purchased this book to help answer some of my questions about working with a marketing company. I found the answers to my concerns and learned a lot about what I should be looking for.
About the author
Hassan Bawab is the founder and CEO of Magic Logix, a Dallas, Texas based agency specializing in customized marketing automation solutions for businesses worldwide. Born in Lebanon, Mr. Bawab arrived on the automation scene in 1999 by way of Fedex, where he was Sr. Technical Analyst and Engineer in charge of fedexkinkos.com, and where his passion for all things digital was sparked.
After the successful launch of Magic Logix in 2006, Mr. Bawab's entrepreneurial ambition continued. He has since developed several other businesses that will debut in 2014. Key to Hassan Bawab's success is his passion for innovation and his ability to incorporate trend-setting technology into the field of web development and marketing automation.
Mr. Bawab is a trusted resource in the industry and often spends his free time as a consultant for Top 1000 Fortune companies. He has been honored as a guest lecturer at global events and conferences, and locally at The University of North Texas, The University of Texas at Dallas, and Southern Methodist University. He is the author of "How to Work with a Digital Marketing Agency" and has written numerous articles on automation technologies that have become industry dogmas.
Mr. Bawab holds degrees in Computer Science, Mathematics, Technical Writing and Marketing, in addition to several marketing and programming certifications.
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